MAIVA WASN'T A CLIENT BRIEF. IT WAS A STRATEGIC DECISION TO SPLIT AN AGENCY IN TWO AND GIVE AI AND AUTOMATION ITS OWN IDENTITY.

THAT MEANT BUILDING A BRAND ENTIRELY FROM SCRATCH: NAME, MARK, VOICE, SYSTEM, AND DIGITAL PRESENCE.

THE CHALLENGE WAS MAKING SOMETHING TECHNICAL FEEL PRECISE WITHOUT FEELING COLD.

FROM INTERNAL WORKSHOP TO BRAND GUIDELINES, WEBSITE AND FULL COLLATERAL SUITE, EVERY TOUCHPOINT, BUILT TO HOLD.